YCN Orchard Pig's 'Squeal Deal' !
There's alot of stuff out there that promotes 'craft beer' an ALOT! of unnecessary merchandise that's shoved down the consumer's throats about how the craft revolution is the biggest thing to happen to the modern drinker, well its not all that.
Drink and food go hand in hand, the craft beer we see today is often paired with a type of dish or food that compliments one another, and I find it very complex and too fussy for what is at the end of the day.... beer.
Introducing Orchard Pig's more light hearted version, 'The Squeal Deal'. Equivalent to a convenient store's meal deal where you would buy a sandwich and drink for a set price, this will be more of high quality and distributed through cafes, bars and selected stores.
The idea and development has been a joy to create and keeping light hearted with the whole process just the way Orchard Pig intended it to.
Have a look!
 |
| Net Idea, Needed some tweaks |
 |
| Concertina labels |
I redesigned the existing labels they had on the bottles to fit my style and the style I was going for with the campaign. The corresponding cider label had a simple message in it that paired with the right sandwich.
 |
| Poster Draft |
Coming to the finalisation of the design, the design was printed on textured kraft card to give it that rustic feel and reduced design along the whole sandwich box to give its presence as a three dimensional object and 2d design the overall design. Also introducing the 3 flavours.
 |
| Final poster design |
The design became a fun piece of packaging aesthetically and practical as it tears open from the middle and comes apart in 2 parts.
 |
| Feelin' Hungry? |
